Google Ads (formerly known as Google AdWords) is an online advertising platform by Google that allows businesses to show ads to people who are searching for products, services, or information online.
It’s one of the most powerful ways to get instant visibility, generate leads, and grow sales using the world’s biggest search engine.
🧠 How Does Google Ads Work?
When someone types a keyword on Google like “buy tulsi mala online” or “digital marketing services in Delhi”, Google shows ads at the top of the search results.
You, as an advertiser, only pay when someone clicks on your ad. This is called PPC (Pay-Per-Click).
🛠️ Types of Google Ads:
- Search Ads – Text ads that appear on Google search results
- Display Ads – Banner/image ads shown on websites across Google’s network
- Video Ads – Ads that play before or during YouTube videos
- Shopping Ads – Product listings shown when people search for products
- App Ads – Promote mobile apps on Google Play, YouTube, and more
📊 Benefits of Google Ads:
- ✅ Show up at the top of Google instantly
- ✅ Target specific locations, devices, languages & times
- ✅ Reach ready-to-buy customers
- ✅ Set your own budget
- ✅ Get measurable results (clicks, leads, conversions)
🧮 How Is Google Ads Charged?
Google Ads works on auction-based bidding. You set a maximum cost-per-click (CPC), and Google displays your ad based on:
- Your bid amount
- Quality of your ad and landing page
- Relevance to the user’s search
📈 Is Google Ads Worth It?
Yes — if used correctly. Google Ads helps businesses:
- Get leads fast
- Increase sales
- Test offers and services
- Outrank competitors
However, it requires strategy, keyword research, and ongoing optimization for the best ROI.
🙋♂️ Need Help Running Google Ads?
At ritikkhatri.in, we help businesses:
- Set up high-converting Google Ads campaigns
- Optimize them for better ROI
- Track every click and lead with advanced tools